Today I read an article in The New York Times that has me wondering if traditional publishing is truly on the decline. I don’t think it will ever go away, but if what is said in the article is true, traditional houses are focusing less of their money on marketing. What does that mean for the traditionally published authors who may now adopt the self-publishing route? Well for starters, it will give them a bigger piece of their royalties and they’ll get to be in charge of their own marketing campaigns.
Is there a shift coming? Read New Publishers Authors Trust: Themselves in The New York Times and see what you think.